The volume of business owners who assume that their website will take care of itself is somewhat disturbing. The design, development and implementation of your website is only the first stage of building your online business presence.
It is important to understand that a website needs to be updated and maintained regularly, not just for the sake of functionality, but also to improve page rank for popular search engines like Google. Google favours a proactive approach to website management. If you do not update your website regularly, it will simply be left behind while your competitors race ahead.
A few simple considerations include updating content, blogging about relevant industry news, elaborating on product/service information, promotions and competitions etc.
If you have been watching the news recently, there have been a spate of attacks on major websites and networks by sophisticated hacking groups, particularly ‘EVIL’ and ‘Anonymous’. One of the most notable incidents would be the attack on DistributeIT, one of Australia’s largest domain name and web hosting providers which resulted in their acquisition. This is just an example of the type of risks that website owners face, particularly for businesses whose revenue dependency is primarily online.